1. Introduction
Welcome to Calliee ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we handle your data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application and services.
Calliee is a marketing analytics platform that helps businesses visualize and analyze their advertising campaign data from Meta (Facebook and Instagram). By using our service, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide Directly
When you create an account or use our services, we may collect:
- Account information: name, email address, and profile picture (obtained through Facebook Login)
- Communication data: any messages or feedback you send to us
2.2 Information from Facebook/Meta
When you connect your Facebook account and grant permissions, we access:
- Basic profile information (name, email, profile picture)
- Business account information associated with your Facebook account
- Ad account data including campaign names, ad set names, and ad names
- Campaign performance metrics (impressions, reach, clicks, spend, conversions)
- Audience insights and demographic data related to your campaigns
Important: We only access data that you explicitly authorize through Facebook's permission system. We do not access your personal Facebook posts, photos, friends list, or private messages.
2.3 Automatically Collected Information
When you use our service, we automatically collect:
- Device information (browser type, operating system)
- Log data (IP address, access times, pages viewed)
- Usage data (features used, actions taken within the app)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Display your advertising campaign data in visual formats and reports
- Generate analytics and insights about your campaign performance
- Authenticate your identity and manage your account
- Communicate with you about service updates, support, and promotional materials (with your consent)
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations
4. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating our service (hosting, analytics), bound by confidentiality agreements
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with prior notice to you
- With Your Consent: When you explicitly authorize us to share information
5. Data Storage and Security
We implement industry-standard security measures to protect your data, including:
- Encryption of data in transit (TLS/SSL) and at rest
- Secure authentication mechanisms
- Regular security assessments and updates
- Access controls limiting data access to authorized personnel only
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any security incidents.
6. Your Rights and Choices
Depending on your location, you may have the following rights:
6.1 Access and Portability
You can request a copy of the personal data we hold about you.
6.2 Correction
You can request that we correct inaccurate or incomplete information.
6.3 Deletion
You can request that we delete your personal data. Upon receiving a valid deletion request, we will delete your data within 30 days, except where retention is required by law.
6.4 Revoke Access
You can disconnect your Facebook account at any time through your account settings or directly through Facebook's app settings. This will stop our access to your Facebook data.
6.5 Opt-Out
You can opt out of marketing communications by following the unsubscribe link in our emails or contacting us directly.
For EU/EEA Residents (GDPR): You have additional rights including the right to object to processing and the right to lodge a complaint with a supervisory authority.
For California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt-out of any sale of personal information (we do not sell personal information).
7. Data Retention
We retain your data for as long as your account is active or as needed to provide our services. Upon account deletion or revocation of Facebook access:
- We delete your Facebook-derived data within 30 days
- We may retain anonymized, aggregated data for analytics purposes
- We retain certain information as required by law or for legitimate business purposes (e.g., fraud prevention)
8. Third-Party Services
Our service integrates with Meta (Facebook) and may use third-party services for:
- Cloud hosting and infrastructure
- Analytics and performance monitoring
- Customer support tools
These third parties have their own privacy policies governing their use of your information. We encourage you to review Meta's Privacy Policy at facebook.com/privacy/policy.
9. Children's Privacy
Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards to protect your information in accordance with applicable laws.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
For data deletion requests specifically related to your Facebook data, you may also submit a request through our Data Deletion Request page or contact us at the email above.